Our Services and Support

Types of content

We work on different types of content that can be:

Marketing Campaign pages

Copy, & content including image, banner design, and video across all domains where required. Emphasis on continually optimizing marketing/content/campaign and blog pages across across routledge.com and think.taylorandfrancis.com.

Social media posts

All organic and paid social media efforts across channels will focus exclusively on larger, complex campaigns. The social media team will handle individual posts separately.

Videos

While the Design team is responsible for video creation, the Content team can assist with developing video interviews, tutorials, explainers, and walk-throughs, as well as providing video descriptions, on-page copy, and optimization for web pages with embedded video or media content.

Email campaign copy and short-form copy (where needed)

Planning/CRM teams may use copy directly from product databases; where something bespoke is required the Content Team can provide copy and add value.

Optimization of existing web pages

By combining creative and SEO strategies to enhance discoverability, engagement, and conversions, we can help increase organic traffic and optimize web pages, as well as social media copy if needed, to improve search visibility, engagement, and conversion rates.

Agency liaison

We act as the primary liaison on behalf of other team requests, facilitating requests and ensuring seamless communication.

SEO

We provide advice on current SEO best practices. This helps teams enhance their content’s visibility, ensuring it reaches the right audience through improved search rankings.

Content strategy

We support teams in developing and enhancing their broader content strategies by aligning our expertise with their goals.

Content research

We conduct research to identify relevant and engaging copy and assets. This ensures we deliver high-quality materials that resonate with our audience.

Asset gathering

We gather impactful assets, including testimonials and elements with a strong “wow” factor. This help us highlight our work’s value and build credibility.

Content auditing

We perform content audits to reoptimize, consolidate, and retire existing content across our domains to maintain a streamlined and effective content library.