Content Questions

If this is a new project from scratch, please answer all relevant questions:

Content-Type
Please specify if this will be a web page, email, banner/promo, internal comm, or 'other' type of content- Then select, e.g., if a 'Web Page' which type:

Content page - Any page that hosts content intended to be on Routledge long-term, i.e., Author Directions Page.
Topic Page - As above, however, these pages are topic specific, e.g., they're intended for global recognition days or topics with a meaningful and broad audience, such as 'Pride Month.'
Blog Post- As it says on the tin. Please ensure you have a justification for creating a blog, such as promoting a new book or discussing current affairs and hot topics. Again, please link everything you do to marketing a book/(s).
Go Page - A 'Go Page' is a collections page in the CMS, and these pages are intended for campaigns with an expiry date, such as catalogs, collections, and book series.
Subcategory LP - These pages are found under shop by subject on Routledge.com.
Product Page - These pages are intended purely for displaying and selling products.

Is this a new project from scratch, or
is this an update to an existing project?

Campaign Name
Please specify the campaign name e.g., ‘Student Blog Series 2023’.

Page/Blog/Article Title
'How to get in enough study hours as a student.’

Content Purpose
Here you should highlight the content's purpose, e.g., “A landing page explaining how to access e-books on Routledge.”

CTA
All content should include a CTA, which can be as simple as clicking a link to a related piece of content, filling in a form, or even buying a book. This section closely correlates with the content purpose, and the two go together. Please specify the main CTA from the list or put ‘other' if yours is not listed.